Making the Customer Experience Vision a Reality in the Pharmaceutical Industry
The stakes are high for companies in the pharmaceutical industry. Many of the larger companies are facing a slew of $1b+ drops in revenue from expiring patents on their blockbuster drugs with little in the pipeline to replace it. In addition, companies are revamping their large sales forces due to billions of dollars in fines paid to the FDA since 2005 for deceptive marketing practices…
The Patient Experience: How Customer-Centricity is Changing the Pharmaceutical Industry
If there is one master customer experience rule, I think it would be this: solve your customers’ problems. Every change, every action, every improvement should have the end goal of solving a customer problem. So how does this apply to the Pharma industry?
Pharma Gifts and Physician Engagement
Buddha is rumored to have said, “Every human being is the author of his own health or disease.” On one level, that’s correct—we each choose what to eat, when to exercise, and how much sleep to get. In 21st century America, however, there are larger forces influencing our health, too. Our doctors, for instance, are quite influential; we usually follow their advice, since they have…