Creating a Customer-Centric Organization
Is your organization customer-focused? This is a useful question anytime, but the recession of the last year has made your answer crucial. As the economy turns around, customer-centric organizations will be best equipped to take advantage of growing consumer confidence, as they will have the best understanding of the needs and wants of their audience. As Inc. magazine reported back in September, a few companies…
How PeopleMetrics Measures Physician Engagement
Mark Twain once wrote, “The difference between the almost right word and the right word is really a large matter–it’s the difference between the lightning bug and the lightning.” We couldn’t agree more, so we carefully define the terms of our business. Since PeopleMetrics’ has recently developed a Physician Engagement Management solution, it’s appropriate to define this new term. Just what is Physician Engagement? Many of…
Forming Emotional Connections: The Key to Physician Engagement
The marketing world is shifting toward a focus on customers’ emotional experience, and the pharmaceutical field is no exception. In pharmaceutical sales, sales force effectiveness is typically measured according to the impact sales reps have on physicians’ prescribing behavior. Dozens of times each day, physicians choose which product to prescribe. If you’re in the pharmaceutical business, it’s crucial to track whether your sales reps have…