Improving the Client Experience: Accounting Industry
In the accounting industry clients who love working with their supplier spend, on average, 50% more with their preferred vendor than the Actively Disengaged clients. This post identifies three proven areas that will make your clients love the experience of working with you.
The Pinnacle of Customer Engagement: Genuine Service
Over the past few months, we’ve outlined the key findings of PeopleMetrics’ 2010 Most Engaged Customers (MEC) study, which analyzed over 15,000 ratings of 67 brands in 12 industries to establish a hierarchy of characteristics companies must demonstrate to achieve high Customer Engagement. We’ve talked about why Customer Engagement matters, and how companies with a compelling business offer, consistent caring service, customer trust, and extra…
The Power of Customer Recommendations: Customer Engagement and Referrals
You’ve probably heard plenty about the power of customer recommendations. No advertising tactic is as affordable and effective as customer recommendations when it comes to attracting new sales. In addition to these traditional advantages, this year’s Most Engaged Customer (MEC) study highlights two additional benefits of winning customer recommendations. First, recommendations encourage Customer Engagement. Customers who come to a company via a recommendation are more…