Reward Programs: Are they Effective for Creating Engaged Customers?
Most Americans are members of at least one loyalty program, if not several. Whether they carry around a R.E.I. dividend, a key chain tab for their grocery store, or a card for their airline, Americans love to get a little something extra for their patronage—and loyalty programs claim to give it to them. The American love for loyalty programs is strong, even in the recession. …
Customer Engagement Management Tools for Organizing Customer Feedback
Most business owners and executives would concur that customer satisfaction is key to long-term business success. And yet, it doesn’t take much these days to lose a customer. Even if customers are satisfied, they may switch companies. After all, Business Week has reported that 60% and 80% of defecting customers describe themselves as “satisfied” or “very satisfied” just before they leave. Especially in today’s challenging…
How to Find Your Dream Employer
New jobs are hard to come by these days, and good help is always hard to find. In any job interview, almost all of the power seems to go to the employer. Still, the process of finding and keeping excellent people is not easy. In fact, the currently flooded labor market has made any hiring manager’s job much more difficult. The path to employment is…