May 29, 2012
Loyalty Programs that Grow Loyal Customers
85% of loyalty program members never hear a single word from their loyalty programs after the day they sign up
June 3, 2010
Maximize Your Loyalty Strategy: Personalize Customer Communication
Shakespeare famously claimed that names are unimportant, that “a rose by any other name would smell as sweet.” Clearly, he wasn’t in marketing. The marketing world has long recognized the power of names. However, a new study from the CMO (Chief Marketing Officer) Council shows that the majority of marketers fail to use customized communication in their loyalty programs. Meanwhile, consumers in such loyal customer…