Loyalty Programs that Grow Loyal Customers

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85% of loyalty program members never hear a single word from their loyalty programs after the day they sign up

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Maximize Your Loyalty Strategy: Personalize Customer Communication

Shakespeare famously claimed that names are unimportant, that “a rose by any other name would smell as sweet.” Clearly, he wasn’t in marketing. The marketing world has long recognized the power of names. However, a new study from the CMO (Chief Marketing Officer) Council shows that the majority of marketers fail to use customized communication in their loyalty programs. Meanwhile, consumers in such loyal customer…

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