Negative Blog Posts: A Gateway to Improve Customer Engagement

The advent of the digital age has made it much easier for customers to share their opinions of brands.  With an estimated 1.6 million new blog posts everyday, consumers are constantly sharing their impressions of every conceivable product or service.  Throw in Twitter, Facebook, forums, and other social media outlets, and there’s a veritable ocean of consumer-generated feedback.  With numbers like this, you can bet…

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