Today, content marketing is critical to your company’s success, and
utilizing social media
is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to attract customers and build brand loyalty?
If you choose to leverage Facebook to post content for your customers, remember to avoid aggressive advertising and sales pitches – content is about making your customers happy, not only about marketing! This generation of consumers is pretty finicky, and they are quickly turned off by the type content that does nothing to engage them. What you should do instead is post interesting content that will activate their interest. Read on and find out how to do just that.