Custom Research
PeopleMetrics designs and conducts a wide variety of custom research in support of our clients' objectives. We specialize in helping our clients take action on quantitative research findings. We use advanced statistical analysis to guide our actionable recommendations and ultimately enable our clients to make better business decisions.
Our approach is to understand the clients' unique business objectives and create a study design that helps our clients take the best actions based on findings. We have conducted custom research worldwide with employees, consumers, physicians and businesses of all sizes.
And with our proprietary online survey engine and a network of proven global recruiting partners, we can handle research initiatives of any size, scope and complexity.
Market Research Examples:
- Brand Trackers / ATUs
- Market Event Impact Assessments (pre/post)
- New Product Tests
- Messaging Research
- Segmentation Analysis
- Product Positioning Studies
- Discrete Choice Models
- Strategic Voice of the Customer Studies
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Employee Research Examples:
- Diversity
- Internal Communications (IC-Effect™)
- Mission, Vision, Values
- Employment (Internal) Brand
- Culture
- Innovation Generation
- Optimal Benefit Mix (Choice Model)
- Online Focus Groups (eFocus™)
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