Since its founding in 2001, PeopleMetrics has partnered with leading technology companies to help them solve important business problems using sophisticated market research methods. Our team of researchers has a true enthusiasm for technology and can speak the same IT language as you do.
Our approach is to understand our technology clients’ unique business objectives and create a study design that helps them take the best actions based on findings. We specialize in quantitative research and use advanced statistical analysis to guide our actionable recommendations.
Over the past decade+, PeopleMetrics has interviewed thousands of IT decision makers ranging from small business to the enterprise. We have worked in a wide range of technology areas, including:
- Cloud Computing
- Enterprise Software
- Business Productivity Software
The types of studies have included:
- Discrete choice (conjoint)
- Message testing
- Brand tracking
Our proprietary software platform includes an advanced survey engine and online reporting hub that provides top-line results in real-time. PeopleMetrics has a network of proven global recruiting partners that allows us to handle research initiatives of any size, scope and complexity.