Online Focus Groups
eFocus™ is our proprietary qualitative application that enables employee feedback to be collected in a timely and cost-effective manner across multiple locations. A summary of the features and benefits of eFocus™ is shown below.
| Features |
Benefits |
- A threaded, online, asynchronous discussion over a period of two to three days
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- eFocus™ is accessible worldwide to any participant with Internet access with qualitative insights available in as little as one week
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- Participation is completely anonymous - each participant is assigned a codename to hide his/her identity
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- The quality of the qualitative feedback is superior to traditional focus groups as employees are free to share their honest opinions about the issues at hand
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- Each group, which may include up to 25 participants, is actively moderated by a PeopleMetrics research professional
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- Minimizes some of the less appealing aspects of traditional focus groups, such as group think and participant monopolization
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- Members access real-time feedback through a password protected and customized extranet site
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- Transcripts are downloadable into Microsoft Word
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- All feedback is protected through a Secure Socket Layer (SSL) and additional security is available through an IP assigning procedure
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- Ensures all feedback is secure and that all feedback occurs within company firewalls
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PeopleMetrics has conducted thousands of online focus groups with employees over the past 10 years. Companies such as Novartis, Lincoln Financial Group, and Sony rely on eFocus™ to enable them to dig deep into critical organizational issues. To learn more about eFocus™ please contact us.
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