PeopleMetrics

Kate Feather Discusses Pottery Barn’s New Strategy with WSJ

> After Pottery Barn announced a new strategy to target a value niche, The Wall Street Journal asked Kate Feather, PeopleMetrics EVP, to weigh in.
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Sean McDade Co-authors Article on People Power

> ...how engaged employees help drive successful mergers.
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PeopleMetrics’ Employee Engagement Management Client, Penna, Receives Best Company Accreditation

> Penna is a global Human Resources Consulting firm that has partnered with PeopleMetrics since 2004
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B2B Customer Engagement - What Does it Take to be Top of Mind?

When it comes to selecting a supplier of business services, unaided awareness of an organization and its capabilities is critical. Being top-of-mind is the first step in capturing and retaining business. After all, if your customers and prospects aren’t thinking about you they are probably not recommending you or considering you for additional services and solutions. Knowing this, we conducted an independent study to identify what drives engagement of customers working with businesses that are top-of-mind for them.

Engaging During the Sale Does Not a Lasting Relationship Make

First, we learned that customer or client engagement varies significantly by role in the decision to select a particular provider.

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Some of our clients go as far back as our company’s inception nine years ago. And many of our newer clients came through positive recommendation.

But we aren’t complacent. We recently conducted a study into the drivers of client engagement to help our clients, and ourselves, get better at engaging customers. This month’s feature article focuses on this study. I hope you find it as valuable as we did.

Thank you,

Sean McDade