| As Consumer Confidence and Engagement Fall; Managing the Customer Experience is Key
On an annual basis, we conduct an independent study into Customer Engagement across various companies and industries. This study reveals which brands are succeeding at engaging their customers and identifies winning strategies for creating an engaging, emotional customer connection.
This year, the news isn't great. Keeping company with plummeting consumer confidence and spending, customer engagement (the emotional connection a customer feels to a brand and the experience that translates to loyal behaviors) is also on a downward path.
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