PeopleMetrics

PeopleMetrics to Present at Professional Marketing Forum Event

> Kate Feather and Frank Rowe will be presenting on Win/Loss Research at the Professional Marketing (PM) Forum event on June 2, 2009. The topic of the event is “Crafting Persuasive Pitches to Bring in Profitable New Work.”
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Frank Rowe Discusses Employee Engagement in the Restaurant World

> Nation’s Restaurant News interviewed Frank Rowe, Vice President at PeopleMetrics, to discuss the impact that restaurant employees have on engaging customers and influencing the bottom-line.
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Employees Come First at Texas Roadhouse

Upon entering a Texas Roadhouse (TRH) restaurant, you know this is not your typical restaurant chain. Maybe it’s the 6-12 hostesses greeting you in their “I ♥ my job” t-shirts. It could also be the freshly baked bread station or hand-cut meat display.

Behind each of these features is the mantra, a “Happy Staff = Happy Guests,” or so says Todd Skull, General Manager of the Royersford, Pennsylvania location. And TRH does have happy guests. As the PeopleMetrics 2008 Most Engaged Customers Study found, TRH has the most engaged customer base of all casual dining establishments measured¹.

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We believe (and have the data to prove) that engaged employees create more engaged customers.

In this month’s newsletter we highlight Texas Roadhouse, a company that also believes this and lives it everyday. In our 2008 Most Engaged Customers Study they were the clear leader in their sector – but we had never heard of them. We sure know who they are now, and more importantly, their customers know who they are and love what they have to offer. We thought you might find what they do interesting as well.

Thank you,

Sean McDade