3 Ways to Align Customer Experience & Market Research

Customer Experience | Market Research | Survey Design | PeopleMetrics LIVE | VoC

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PeopleMetrics

Trusted Experience Management Partners

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. These programs often have shared stakeholders, reach out to the same audience, and may share a budget. As such, it’s imperative that your market research and CX programs operate as a joint package.

In this session, we review how market research and customer experience feedback are converging and how you can use this convergence to get the most out of the feedback programs you run. We share how you can mix your market research and customer experience initiatives to get the most out of your budget and get actionable learnings from the data you collect.

 

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Posted on 11-09-2021