3 Easy Ways To Quickly Understand Customer Survey Comments

Customer Experience Management Software | Text Analytics | PeopleMetrics LIVE

Reading time: 3 minutes
PeopleMetrics

Trusted Experience Management Partners

Customer survey comments (i.e. open-ends; unstructured feedback; verbatims) are incredibly valuable because they indicate WHY people feel the way they do. Without this additional context, experience measurement professionals wouldn't have enough information to determine the best way to go about fixing respondent problems.

Good open-ended survey questions allow respondents to provide feedback in their own words via qualitative free-form written text fields. These customer survey comments contain GOLD, but because of their unstructured nature, they are difficult to analyze manually. Make sure you've got a system in place that enables you to quickly and easily analyze and understand your customer survey comments at scale.

In this session, we'll show you different ways to get the most out of unstructured customer survey comments within the PeopleMetrics Experience Management Platform, including open-ended coding and categorization, keyword search and text analytics.

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Posted on 03-25-2021