Good open-ended survey questions allow respondents to provide feedback in their own words via qualitative free-form written text fields. These customer survey comments contain GOLD, but because of their unstructured nature, they are difficult to analyze manually. Make sure you've got a system in place that enables you to quickly and easily analyze and understand your customer survey comments at scale.
In this session, we'll show you different ways to get the most out of unstructured customer survey comments within the PeopleMetrics Experience Management Platform, including open-ended coding and categorization, keyword search and text analytics.
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Posted on 03-25-2021