Pharmaceutical Industry Journey Mapping in 3 Steps for Patients & HCPs

Customer Journey | Pharma | PeopleMetrics LIVE

Reading time: 3 minutes

Trusted Experience Management Partners

The pharma customer journey spans across clinical and commercial; and includes patients, caregivers, HCPs and more.

There is an increasing need in the pharmaceutical industry to intentionally create positive customer experiences throughout this journey, and it all starts with an exercise called "journey mapping."

In this session, we review the basics of journey mapping and apply them to the pharmaceutical industry to help you take those first steps towards measuring, managing and improving pharma customer experience.


Watch on YouTube

○ ○ ○

65980-traditionalvspharmacxtouchpoints - 585

Download the chart from this video

○ ○ ○



○ ○ ○

PeopleMetrics LIVE! is a free online session where experience measurement experts from our team answer YOUR questions about CX, EX, Pharma Patient Support Services and more. Tune in for short, casual conversations every Tuesday at 2:00pm ET.

○ ○ ○

Sign up for more PeopleMetrics LIVE! sessions:

Discover our Pharma CX blog:

Explore our Pharma CX solutions, designed to help you achieve better outcomes through real-time feedback from patients, caregivers and HCPs... with over 20+ years of Pharma expertise, you can trust PeopleMetrics to help you measure and improve the patient experience from clinical trials to patient support services:

Be the first to know when our CEO's new book, Pharma CX Secrets: 20 Secrets for True Patient-Centricity becomes available on Amazon: 

Read our CEO's book Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold:

Contact PeopleMetrics:

○ ○ ○







○ ○ ○

pharmaceutical industry journey mapping, pharmaceutical industry, pharma industry, pharma, journey mapping, journey map, pharma industry journey mapping, pharma customer journey mapping strategies, pharma industry journey map, pharma journey map, pharma customer journey, pharma customer journey map, clinical trial, clinical trials, pharma launch, patient experience, pharma patient journey map, patient journey map, patient journey maps, hcp customer journey, patient journey mapping pharma, pharma customer experience, pharma hcp, pharma hcps, peoplemetrics, peoplemetrics live

Posted on 04-21-2021