The pharma customer journey spans across clinical and commercial; and includes patients, caregivers, HCPs and more.
There is an increasing need in the pharmaceutical industry to intentionally create positive customer experiences throughout this journey, and it all starts with an exercise called "journey mapping."
In this session, we review the basics of journey mapping and apply them to the pharmaceutical industry to help you take those first steps towards measuring, managing and improving pharma customer experience.
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Posted on 04-21-2021