Clinical & Commercial Pharma Customer Touchpoints

10 Universal "Moment of Truth" Touchpoints in the Pharma Customer Journey

Customer experience needs to be pervasive throughout Pharma organizations, from clinical to commercial. Every moment of truth. Every time. This means intentionally creating, continuously measuring and proactively managing the experiences of patients, HCPs, caregivers and more at key "moment of truth" touchpoints to boost patient outcomes.

This 3-page reference guide contains:
  1. Pharma CX Feedback Loop Map

  2. 10 "Moment of Truth" Touchpoints

  3. Clinical & Commercial Process Map
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