Customer experience needs to be pervasive throughout Pharma organizations, from clinical to commercial. Every moment of truth. Every time. This means intentionally creating, continuously measuring and proactively managing the experiences of patients, HCPs, caregivers and more at key "moment of truth" touchpoints to boost patient outcomes.

This 3-page reference guide contains:
  1. Pharma CX Feedback Loop Map

  2. 10 "Moment of Truth" Touchpoints

  3. Clinical & Commercial Process Map
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Regional Manager, U.S. Patient Services
Global Pharmaceutical Manufacturer




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