Customer Touchpoints: Traditional CX vs. Pharma CX
Reference Tool for Pharma Professionals
The pharma customer journey spans across clinical and commercial; and includes patients, caregivers, HCPs and more. Customer journey maps lay the foundation for creating positive customer experiences in Pharma.
Use this tool as a guide when building your Pharma customer journey maps.
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"PeopleMetrics has been an outstanding partner! They are very knowledgeable and personable, and have helped us navigate the build up of our survey program with grace and ease." Regional Manager, U.S. Patient Services |
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“PeopleMetrics has been a fantastic partner at every step of the adoption curve in terms of flexibility to develop system enhancements and tailor to our needs. Account management has been stellar." Director, Customer Experience |