The very best pharmaceutical companies don't just launch products, they launch experiences. Pharma companies invests money in things like clinical efficacy, safety, etc. in the pre-launch stages of the product life cycle before the drug has launched in the market, but the crucial role of customer experience is often overlooked.

Include these 3 strategies in your pre-launch activities to plan your customer experience (CX), and implement them before your drug is launched to the market.

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