Pharma Product Launch: 3 Ways to Plan Your Customer Experience (CX)

The very best pharmaceutical companies don't just launch products, they launch experiences. Pharma companies invests money in things like clinical efficacy, safety, etc. in the pre-launch stages of the product life cycle before the drug has launched in the market, but the crucial role of customer experience is often overlooked.

Include these 3 strategies in your pre-launch activities to plan your customer experience (CX), and implement them before your drug is launched to the market.
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