Relationship VS. Transactional Customer Surveys

9 Key Differences for CX Professionals

Voice of Customer (VoC) programs use two types of surveys to gather customer feedback: relationship surveys and transactional surveys -- and the best VoC programs use both!

Use this tool to better understand the 9 key differences between relationship and transactional customer surveys.
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“PeopleMetrics has been a fantastic partner at every step of the adoption curve in terms of flexibility to develop system enhancements and tailor to our needs. Account management has been stellar."

Director, Customer Experience
Leading Hospitality & Lifestyle Brand

 

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"PeopleMetrics has been an outstanding partner! They are very knowledgeable and personable, and have helped us navigate the build up of our survey program with grace and ease."

Regional Manager, U.S. Patient Services
Global Pharmaceutical Manufacturer