Pharma Product Launch: 3 Ways to Plan Your Customer Experience (CX)

Customer Experience | Pharma | PeopleMetrics LIVE

Reading time: 3 minutes

Trusted Experience Management Partners

The very best pharmaceutical companies don't just launch products, they launch experiences. Pharma companies invests money in things like clinical efficacy, safety, etc. in the pre-launch stages of the product life cycle before the drug has launched in the market, but the crucial role of customer experience is often overlooked.

In this session, we'll talk about why customer experience makes or breaks a pharmaceutical product launch, and review three customer experience (CX) strategies to include in your pre-launch activities and implement before your drug is launched to the market.


Watch on YouTube

○ ○ ○65980-pharmaproductlaunch - 585Download the chart from this video

○ ○ ○



○ ○ ○

PeopleMetrics LIVE! is a free online session where experience measurement experts from our team answer YOUR questions about CX, EX, Pharma Patient Support Services and more. Tune in for short, casual conversations every Tuesday at 2:00pm ET.

○ ○ ○

Sign up for more PeopleMetrics LIVE! sessions:

Discover our Pharma CX blog:

Explore our Pharma CX solutions, designed to help you achieve better outcomes through real-time feedback from patients, caregivers and HCPs... with over 20+ years of Pharma expertise, you can trust PeopleMetrics to help you measure and improve the patient experience from clinical trials to patient support services:

Be the first to know when our CEO's new book, Pharma CX Secrets: 20 Secrets for True Patient-Centricity becomes available on Amazon: 

Read our CEO's book Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold:

Contact PeopleMetrics:

○ ○ ○







○ ○ ○

pharma product launch, pharmaceutical product launch, pharma products, pharma launch, product launch, pharma product, pharma customer experience, pharma customer, pharma product launch process, pharma product launch kpis, pharma product launch ideas, pharma product launch strategy, pharma product launch steps, pharma product life cycle, pharma product manager, pharma customer journey, pharma customer centricity, peoplemetrics, peoplemetrics live, cem, customer experience strategy

Posted on 06-02-2021