The following is an excerpt from Listen Or Die by Sean McDade, PhD. Who are your customers? Are they businesses (B2B) or consumers (B2C)? The answer to this ...
“Marketing without data is like driving with your eyes closed.” In my previous life in pharmaceutical market research, I heard this phrase in keynote speeches ...
Managing the customer experience (CX) is now established as a business practice at most companies. It goes by many names – Customer Experience Management ...
“The data from our PeopleMetrics platform gives us visibility all the way down to the store level to see in real-time who is performing well & who needs to improve. I would estimate that of our 1300 employees, 1000 benefit from the PeopleMetrics data & use it on a regular basis.”
VP Customer Experience
Regional Cellular Provider
"I can truly say that PeopleMetrics gets us. They helped transform how we engage our B2B customers along every key touch point; & their team, processes & mentality have become an inherent part of our customer centric culture.”
Senior VP of Operations
Premier Hospitality Group
Written by CEM experts who live & breathe customer experience every day.