Simply put, communication is the next make-or-break element of a successful VoC program. A great VoC program communicator has the same mindset as a marketing ...

Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC ...

Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. Often, people think they can ...

Why should Pharma companies focus on Patient Experience (PX) in clinical trials? Driving recruitment, improving retention, increasing adherence, reducing ...

Understanding the various touchpoints (e.g., in person, digital) you have with your customers is key to delivering a memorable customer experience. Once you’ve ...

Pharma CX is most simply defined as the application of the principles of Customer Experience industry to the pharmaceutical and biotechnology industries. Too ...

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). In turn, the best way to secure ...

Designing and operationalizing a Patient Support Services program is complicated – there are so many decisions to make on which services to offer, how to ...

“Marketing without data is like driving with your eyes closed.” In my previous life in pharmaceutical market research, I heard this phrase in keynote speeches ...

Managing the customer experience (CX) is now established as a business practice at most companies. It goes by many names – Customer Experience Management ...