Learn how a hotel supplier has taken action to become more customer centric.
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A summary of the company's challenge, the project design, and the scope
How the company approached the challenge using Voice of the Customer
Specific actions the company has taken based on customer feedback
"The surveys aren't anonymous, and it is a continuous improvement process. [With Voice of the Customer] we are able to better understand what's working well and where our areas of opportunity lie."
Patricia Smith
President Wealth & Segment Management, First Interstate Bank
"My advice [for someone looking for VoC], find a partner that will work well with you, and provide insights as to what’s working and what isn’t. To help you deliver, and determine very specific actionable outcomes."
Karl Baker
Senior Vice President of Sales and Marketing, American Hotel Register
A summary of the company's challenge, the project design, and the scope
