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Free Research Report on the B2B Buyer Journey 

Every sales leader out there wants to more accurately predict which deals will close, drive referrals, and provide better coaching to the sales reps on their team. This report will help you do just that.

In this study, we gathered feedback from hundreds of buyers to better understand the B2B buyer journey and how buyers approach purchasing decisions. The insights we uncovered will help you design a revenue-increasing sales process.

Highlights from our research report on the B2B buyer journey include:

  • 80% of B2B buyers seek referrals before building a shortlist of vendors (and how to leverage your own “champion cycle” to drive revenue).
  • $100,000 is the deal size difference between good meetings and excellent meetings.
  • How to use prospect feedback to coach reps and more accurately predict sales pipeline.


"The surveys aren't anonymous, and it is a continuous improvement process. We are able to better understand what's working well and where our areas of opportunity lie."

Patricia Smith

President Wealth & Segment Management, First Interstate Bank



"My advice, find a partner that will work well with you, and provide insights as to what’s working and what isn’t. To help you deliver, and determine very specific actionable outcomes."

Karl Baker

Senior Vice President of Sales and Marketing, American Hotel Register