Rich Fryzel
Managing Director, Research & CX
About Rich
Rich is a veteran brand geek with 18 years of experience in agency-side research and planning, leading hundreds of strategic brand, marketing and innovation assignments along the way. He is a left-right brain researcher with expertise in custom quantitative research, connected data, mixed-method approaches, advanced analytics and storytelling. He previously co-led the quant business at Hall & Partners NYC and stood up a successful integrative quant offering within the qualitative consultancy, Firefish. His work focuses on understanding people, their experiences and communities and how they connect to brands, with an emphasis on making insights more influential for clients in rapidly changing industries. He has poured himself into a range of global clients spanning tech, travel, CPG, food, alcohol, financial services, education, footwear & apparel, sports, media, non-profits and many more. He is a doting girl-dad, an OG sneakerhead and is generally obsessed with anything worthy of deep, nuanced exploration.
Ask me about
The future of research, brand worlds, niche audiences...and if you're up for it, outer space, gardening and the joys of raising a family in NYC!
Our entrepreneurial spirit. We have a really unique balance of hand-made quality from our truly expert team and tech-first innovation in the age of AI. It powers our diverse services and roots our commitment to clients, and its actually fun.
Japan, with all of it's amazing cultural and commercial innovation. It's been an inspiration to me ever since I was young.
I've spent time learning the traditional craft of shoemaking with a Master Shoemaker from Budapest.
Unicorn Diaries, Book 12, with my daughter! Book 13 hasn't been released yet so if you have any recommendations for a gripping first-reader series - I'd love to hear about it.