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Books

Books by Dr. Sean McDade on turning customer insight into measurable action.

Listen Or Die Book Cover

Listen or Die

40 Lessons That Turn Customer Feedback Into Gold

In a world where customer voices are louder than ever, companies face a simple choice: listen and evolve or fall behind.

In Listen or Die, Sean McDade shares 40 practical lessons for building a Voice of Customer program that drives ROI. From earning executive buy-in to asking the right questions and turning feedback into competitive advantage, this book is a field guide for leaders who want customer experience to fuel real business results.

 
Pharma Customer Experience Book Cover

Pharma Customer Experience

20 Secrets to 10x Your CX and Boost Patient Outcomes

Pharma can no longer compete on products alone. Experience matters.

In Pharma Customer Experience, Sean outlines 20 practical strategies pharmaceutical and biotech companies are using to create exceptional experiences for patients and healthcare professionals. From patient support programs to clinical trial onboarding, the focus is simple: build long-term relationships and improve outcomes through better experience design.

 
ThePsychologyOfPhysicianCX_frontCover_KDP_final (1)

THE PSYCHOLOGY OF PHYSICIAN CX

12 Secrets to Creating and Measuring Experiences Physicians Value

As competition intensifies, physician experience has become a strategic differentiator.

Co-authored with Dr. Richard Vanderveer, this book explores 12 strategies pharmaceutical companies can use to design experiences physicians trust and value. From segmenting physician audiences to redefining the sales rep role and improving patient support services, it provides a blueprint for shaping the future of pharmaceutical engagement.