"Pharma CX" might sound a lot like market research, and while there are some similarities, there are also key distinctions that can provide a huge advantage to Pharma manufacturers who understand the difference.
In this session, we review these key differences and explain how certain fundamental principles of traditional pharma market research can create limitations around effectively measuring and managing pharma customer experiences (patients, HCPs, caregivers). We’ll also talk about how actually creating customer experiences with intention falls outside the scope of market research altogether.
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PeopleMetrics LIVE! is a free online session where experience measurement experts from our team answer YOUR questions about CX, EX, Pharma Patient Support Services and more. Tune in for short, casual conversations every Tuesday at 2:00pm ET.
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