Posts written by Lisa Michaels

Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter @LisaBMichaels.

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Lisa Michaels | Apr 25, 2017

How to Keep Your Customers' Data Secure

Cybersecurity and data protection are becoming areas of focus due to the rise in high-profile data hacks. Besides the loss of stakeholder value, a data breach ...

Reading time: 6 min
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Lisa Michaels | Apr 10, 2017

How to Turn Customers into Your Promoters

Too many businesses put all their efforts towards optimizing their sales funnels and forget about what comes after a customer makes a purchase. The sale is the ...

Reading time: 7 min
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Customer Experience, Customer Engagement