Twenty-five years ago, in 2001, I founded PeopleMetrics with a clear vision: the internet was going to fundamentally change the way market research was conducted.
My journey began in the Silicon Valley in 1999 when online surveys were just emerging and I got a taste of how client could access results in real-time, allowing for smarter, faster decisions. No more waiting weeks for top-line results or for an analyst to ask the tabs person to pull a response rate report for a given project.
All of this was available online and in real-time. It was like magic!
Today, I see a similar transformation on the horizon—this time powered by Artificial Intelligence.
Just as the internet revolutionized how we collect and report data, AI is set to revolutionize every part of the research process. Everything is fair game – AI will change how we program and test surveys for accuracy, enhance the speed and precision of offline reporting, and expand the possibilities for analyzing both structured and unstructured data in real-time.
Most importantly, AI will free researchers to do their best work—figuring out the customer story and helping companies make better decisions on behalf of their customers.
At PeopleMetrics, we're not just observing this shift—we're actively embracing it. We are starting our journey of integrating AI into our workflows, tools, and services to ensure our clients stay ahead of the curve.
In this blog series, I'll share insights on how AI is reshaping market research and customer experience, and how we're positioning PeopleMetrics to lead in this new era.
The future of research isn't just coming—it's already here.
And just like in 2001, I'm excited to be at the forefront of this transformation!
