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Gen Next: Winning the Future Market: The Complete Series
The complete Gen Next: Winning the Future Market series—9 research-backed articles on how Gen Z and Millennials are reshaping loyalty, lead...
Gen Next: Winning the Future Market Article #9: The Experience Generation: What Gen Z and Millennials Expect (That Most Brands and Employers Still Don’t Get)
Gen Z and Millennials aren’t the future—they’re the now. From real-time decisions to emotional ROI, financial stress, and purpose-driven tr...
Gen Next: Winning the Future Market Article #8: Economic Anxiety Is Real: What Financial Insecurity Means for Engagement, Retention, and Brand Trust
Gen Z and Millennials may seem confident, but many are quietly burdened by financial stress. Nearly half live paycheck to paycheck, and few...
