The Melior Group Joins PeopleMetrics!

I am thrilled to announce that PeopleMetrics has acquired The Melior Group. The Melior Group provides market research services, both qualitative and qua...

Sean McDade, PhD

Sean McDade, PhD

Founder & CEO, PeopleMetrics

I am thrilled to announce that PeopleMetrics has acquired The Melior Group (www.meliorgroup.com). The Melior Group provides market research services, both qualitative and quantitative, across many industries, including healthcare and insurance where PeopleMetrics already has a strong presence. Additionally, they bring new industry expertise to PeopleMetrics, including education, non-profit, tourism and government. The Melior Group focuses on asking the right questions of the right audiences to tell stories that are vivid, clear, and most importantly, actionable. With five senior market research professionals, The Melior Group shines when it comes to project design, analysis, sharing insights and delivering results that inform strategic decisions.

The Melior Group will immediately enhance our advisory services, particularly around study design and providing strategic recommendations. They are expert research professionals, story tellers and providers of strategic insights. In a world where data is abundant and making sense of that data is a challenge, the Melior team fills that void. Their unique ability will help both our customer experience and market research clients. And, as we continue to see the convergence of CX and Market Research, The Melior Group’s research expertise and strategic insights will become even more important for our clients as they work to create better experiences for their customers.

PeopleMetrics has had the privilege of working with The Melior Group over the past 5 years and we have gotten to know their talented team well. It was clear from the start that our values and cultures aligned, and that fit ultimately culminated in us joining forces! As a bonus, we are both Philadelphia-based organizations, making it easy to integrate our teams.

I’d like to close by saying a word about Linda McAleer, the exceptional entrepreneur who founded and continues to run The Melior Group. When I started PeopleMetrics more than 20 years ago, Linda was already an icon in the market research community. She is someone I admired from afar for many years, and once we began to work together, my respect for her and her team grew even further. It is an honor that Linda and her capable team chose PeopleMetrics as the next stage of their journey.

If anyone has any questions about The Melior Group acquisition or our enhanced capabilities, please contact me directly at sean.mcdade@peoplemetrics.com.

All the best,

Sean McDade

 

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