Posts about listen-or-die

All Customer Experience Strategy Customer Experience Voice of the Customer Customer Feedback
Sean McDade, PhD | Sep 24, 2018

Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

The following is an excerpt from Listen Or Die by Sean McDade, PhD. Market research was developed a century ago to measure the effectiveness of advertisements ...

Reading time: 5 min
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Listen or Die, Voice of the Customer, Market Research
Sean McDade, PhD | Aug 31, 2018

Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

The following is an excerpt from Listen Or Die by Sean McDade, PhD. Customer service (CS) is critical for delivering a great customer experience (CX). All too ...

Reading time: 4 min
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Listen or Die, Customer Experience, Customer Service, Touchpoint Mapping
Sean McDade, PhD | Aug 21, 2018

Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

The following is an excerpt from Listen Or Die by Sean McDade, PhD. As we discussed in Lesson #5, NPS is important to include in your VoC program, but if ...

Reading time: 4 min
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Listen or Die, Customer Experience Measurement, Survey Design
Sean McDade, PhD | Aug 7, 2018

Lesson #5: You've Got To Know And Use NPS, Even If You Don't Like It

The following is an excerpt from Listen Or Die by Sean McDade, PhD. An important metric in any successful VoC program is NPS, or Net Promoter Score. You should ...

Reading time: 6 min
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Listen or Die, Net Promoter Score, Customer Experience Measurement
Sean McDade, PhD | Jul 31, 2018

Lesson #4: Text Analytics Is More Than A VoC Feature — It's An Absolute Must-Have

The following is an edited excerpt from Listen Or Die by Sean McDade, PhD. The true “voice” of your customer is the unique words they share with you each time ...

Reading time: 11 min
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Listen or Die, Voice of the Customer, Text Analytics
Sean McDade, PhD | Jul 23, 2018

Lesson #3: VoC Is Becoming The Single Source of Truth For All Customer Feedback On CX

The following is an excerpt from Listen Or Die by Sean McDade, PhD. The best VoC programs are squarely focused on integrating all types of customer feedback ...

Reading time: 8 min
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Listen or Die, Customer Feedback, Customer Experience Measurement
Sean McDade, PhD | Jul 17, 2018

Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

The following is an excerpt from Listen Or Die by Sean McDade, PhD. As noted previously, the term VoC is frequently used to describe the measurement of the ...

Reading time: 10 min
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Listen or Die, Customer Experience Measurement, Voice of the Customer
Sean McDade, PhD | Jul 10, 2018

Lesson #1: Everyone Wants To Be Customer-Centric, But No One Knows What That Means

The following is an excerpt from Listen Or Die by Sean McDade, PhD. Listen to any company in almost every industry, and you’ll undoubtedly hear phrases like ...

Reading time: 7 min
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Listen or Die, Customer Centricity