Case Study
A Global Pharmaceutical Company's Photo Shoot
Challenge
A global pharmaceutical company was planning a product photo shoot and needed to quickly determine which images and messages resonated most with patients and HCPs.
The company needed to choose between three new concepts to highlight the product benefits and evoke an active lifestyle.
Approach
PeopleMetrics developed an online survey to measure target audience preference for each of the concepts.
Surveys were sent via email to patients and HCPs, with responses displayed in real-time in the PeopleMetrics reporting platform, allowing stakeholders to view and discuss responses as they came in.
Outcome
Through the survey, PeopleMetrics gathered quantitative and qualitative feedback from the target audience.
This feedback was used to influence the concept selection, planning, and details of the photo shoot.
Stakeholders in product and marketing also utilized the findings as input for product collateral content for upcoming initiatives.
The company was able to gain insight for decision making quickly, efficiently, and within tight timelines.
Stakeholders were able to validate perceptions of the target audience and justify the investments they made in the photo shoot.