Case Study
MetLife Introduces a New Product
Client Background
MetLife is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to individuals and institutional customers. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.
Problem
MetLife was looking to roll out an interest-free credit line for dental insurance and wanted to reach out to brokers to learn their thoughts and concerns on the program to most efficiently introduce the new product.
Details
Through the Broker members of the Fast Filter panel, 20 in-depth video interviews were conducted via Zoom.
These participants were provided with a description of the new concept, and based on that, they were asked questions around their overall reaction, ease of understanding, uniqueness, likelihood to recommend, likes and dislikes, and possible funding models and options.
Outcomes
Through these interviews, MetLife was able to identify several positives of the concept, as well as some negatives, which were used as opportunities for improvement during the initial roll out of the new product.
By highlighting the positives during the product launch, their program was seen as more desirable to potential customers.
MetLife was also informed on which funding model was most useful for brokers, using this information to develop a program that was ideal for both their customers and the brokers.