Case Study
Travere Therapeutics' New Product Perception
Challenge
Travere Therapeutics was introducing a new prescription medicine and wanted to understand the perception of the medicine from their customers.
Approach
PeopleMetrics designed a survey that looked at where the customer learned about the medicine, how educated they were about the product, what their concerns were, and where Travere could improve the process.
Outcome
Using PeopleMetrics' survey results, satisfaction scores for the new medicine went up 15%, while detractors fell by 6%.
The product perception also rose 14%, from 78% to 92%.
And the feeling of support by Travere rose from 83% to 93%.
Travere was able to use the findings to make informed decisions in terms of messaging, timing of communication, and increase satisfaction across the entire prescription process.