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Humans Matter More Than Ever: Why AI Will Reinforce, Not Replace, Human Insight

Humans Matter More Than Ever: Why AI Will Reinforce, Not Replace, Human Insight

Discover why AI won’t replace human insight in market research, it will amplify it. The future of research is faster, smarter, and more hum...

Humans Matter More Than Ever: Why AI Will Reinforce, Not Replace, Human Insight
Sean McDade, PhD

October 16, 2025

You Have 12 Months: Why AI Will Redefine Market Research and Insights

You Have 12 Months: Why AI Will Redefine Market Research and Insights

AI won’t take your job. A smarter researcher using AI will. Here’s why insights professionals have 12 months to embrace Amplified Intellige...

You Have 12 Months: Why AI Will Redefine Market Research and Insights
Sean McDade, PhD

September 09, 2025

From Skepticism to Transformation: The AX Curve in Market Research

From Skepticism to Transformation: The AX Curve in Market Research

The AX (Agentic Experience) Curve shows how AI in market research evolves from simple conversation tools to socially embedded systems that ...

From Skepticism to Transformation: The AX Curve in Market Research
Sean McDade, PhD

August 22, 2025