In the early stages of the Internet, we worked to disrupt how traditional market research was done. Our focus was on cloud-based software designed to capture feedback. We also developed real-time reporting on survey results to help take action on that feedback.

As we grew, we started measuring customer experience to help companies grow. Our goal was to help clients make more informed decisions about their processes and their business.
Over time, we've evolved into a customer experience management (CEM) company. Through specialized CEM software and services, we help organizations measuring customer experience translate customer feedback into simple, actionable insights.