Linda McAleer 2022

Linda McAleer

Executive Vice President, Research

 

About Linda

B.S., Business Administration, Temple University
M.B.A., Temple University

Linda brings the disciplines of marketing research to those with responsibility for marketing, customer service, and brand strategy. She brings the same skill set and philosophy to client relationships… including expertise in defining problems, asking the right questions of the right people, and connecting outcomes to actionable plans. She is an expert in consumer behavior, survey research, brand and communications research, service development, product planning, and marketing communications effectiveness for service providers.  Linda was President and founder of The Melior Group for 40 years. PeopleMetrics acquired The Melior Group in November 2022. 

My proudest accomplishment
Creation of a successful strategic market research business that provided employment for many talented researchers

I'm most inspired by
Women leaders who work to make our world better

Currently reading
National Book Award finalists in fiction

When I'm not working, you'll find me
Exercising, walking, reading

Fun fact
I was the NY State baton twirling champion

Favorite quote
"Change is an opportunity"