Matt Salvetti | Aug 21, 2019 4:20:01 PM

Pharma CX: The Most Important Part of Product Launch That You Aren’t Planning For

Pharma CX is most simply defined as the application of the principles of Customer Experience industry to the pharmaceutical and biotechnology industries. Too ...

Reading time: 6 min
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Patient Services, Pharma, Product Launch
Matt Salvetti | Jun 3, 2019 3:42:28 PM

VoC: Not Market Research, But We Play Nicely

“Marketing without data is like driving with your eyes closed.” In my previous life in pharmaceutical market research, I heard this phrase in keynote speeches ...

Reading time: 9 min
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Voice of Customer, Market Research, Pharma Marketing
Matt Salvetti | Mar 19, 2019 9:20:39 AM

5 Things to Look for in a Real-Time Patient Feedback Partner

Building out a robust patient services program is a huge investment for any pharmaceutical company looking to support their patients throughout their treatment ...

Reading time: 9 min
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Real-Time Feedback Partners, Feedback Measurement, Healthcare Expertise
Matt Salvetti | Feb 18, 2019 12:47:44 PM

5 Key Players on a Patient Experience (PX) Feedback Team

So you’ve bought into the value of a real-time patient feedback program. You understand the what and the how: What is a real-time patient feedback program What ...

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Program Adoption, Key Stakeholders, Governance Model
Matt Salvetti | Jan 25, 2019 11:37:13 AM

The Most Effective Way To Collect Patient Feedback

Real-time Voice of the Patient programs provide pharmaceutical patient services teams a lens into the thoughts and sentiment of their patients. Although the ...

Reading time: 16 min
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Survey Design, Feedback Collection, Use Cases