About the 2013 Banking Customer Experience Trends Study

Customer Experience | Enterprise Feedback Management | Customer Experience Management Solutions | Banking Customer Experience

Reading time: 2 minutes
PeopleMetrics Alum

These posts were written by alumni of our company. They helped us build our core suite of CEM software and services focused on measuring and managing the entire customer journey--from their time as a prospect through their lifetime as a customer. Contact us to learn more about how we can help you find actionable insights about your customer experience!

PeopleMetrics is launching an in-depth research project into what banks are currently doing to improve their customer experience. The banking industry is navigating a sea of changes right now. Increased regulations, a loss of consumer trust, and the new digital landscape are only some of the factors causing massive shifts in how banking is done. Often when industries undergo such considerable change they are forced to rethink their relationship to their most important asset – the customer. And this is what we’re interested in learning more about.

The Banking Customer Experience Trends research aims to get at the heart of what banks are doing to improve their customer experience. We’re going to be talking to:

  • Consumers: To find out what they are currently experiencing, and how they feel about their relationship with their bank.
  • Bank Executives and Managers: To find out what their bank is currently doing and planning to do around the customer experience. We’re not just talking to marketing and customer experience people either, the customer experience spans departments and we want to hear what IT and Finance and HR know about the customer experience as well.

~Janessa Lantz


Interested in learning more?

Click here to download our research study about banking customers. Or, if you're interested in improving customer experience in your own bank, then click on the button below to learn how PeopleMetrics can help.

Posted on 02-19-2013