Why I Started “Sean’s AI Signal” and What It Means for Insights

Explore why I launched Sean’s AI Signal, a weekly Substack curating the most important AI trends, and what they mean for insights, CX, and leadership.

Sean McDade, PhD

Sean McDade, PhD

Founder & CEO, PeopleMetrics

AI is no longer a side conversation; it’s at the center of how the world is changing.

It’s transforming how we work, how we create, how we learn, and yes, how we uncover insights.

Over the past year, I’ve been going deep into the AI space.

Every week, I find myself bookmarking standout posts, testing new AI tools, and reflecting on how it all connects to leadership, market research, and customer experience.

But here’s the truth: There’s a lot of noise out there. And not nearly enough signal.

That’s why I recently launched a new (free) weekly Substack:

Sean’s AI Signal (Click here to check it out!)

Each week, I'll curate 3 to 5 of the most useful, surprising, or important AI-related posts I come across from X (formerly Twitter), new product launches, interviews, and more. These aren’t focused specifically on the insights industry but they’re shaping the context we all operate in or will operate in soon.

Why start a newsletter like this?

Because AI is evolving so fast, and the insights world can’t afford to be reactive. We need to be part of the conversation early, before the tools, expectations, and methods are set without us.

And here’s how this connects directly to you and PeopleMetrics:

In the coming weeks, I’ll be publishing a series of blog posts here where I take select ideas from Sean’s AI Signal and explore what they mean for the insights, CX, and research communities.

Topics like:

  • Why prompt engineering is becoming a core research skill
  • The potential (and limitations) of synthetic panels
  • Where human researchers bring irreplaceable value in an AI-first world

So, if you’re curious about the big picture, I invite you to subscribe to the Substack.

And if you're focused on how this all applies to your world, stay right here. I’ll be translating the signal right here in the blog.

Thanks for reading and more soon.

-Sean

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