Branch Out with Customer Feedback
Maintain focus on human touch
in an increasingly digital world.
While the use of online banking services continues to increase, the offline need for managing complex & high-value products is still in high demand within branches. To adapt, retail banks need advanced awareness of their environment, so they can build a customer experience that can survive. In the consumer & commercial banking space, the surrounding environment consists of the market, as well as retail banks' present & future customers. Having an intimate understanding of retail banking customers & their needs opens a path towards innovation.
The Challenge
Retail banks face the challenge of staying connected to real-time customer feedback across all branches to strategically evolve products & services to better meet customer needs in an ever changing banking world.
Our Solution
Deepen the understanding of your customer base, connect your branches to real-time feedback, and strategically adapt your current products & services to meet customers' evolving banking needs.
Program Benefits
Build an intimate understanding of your customers & their needs to open a path towards innovation. By focusing on individuals and key customer segments—their situation, needs, concerns—you will find that opportunities to innovate are wide open.
written by CEM experts who live and breathe customer experience every day.
