Matt Salvetti | Jun 3, 2019 3:42:28 PM

VoC: Not Market Research, But We Play Nicely

“Marketing without data is like driving with your eyes closed.” In my previous life in pharmaceutical market research, I heard this phrase in keynote speeches ...

Reading time: 9 min
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Voice of Customer, Market Research, Pharma Marketing
Sean McDade, PhD | Jun 3, 2019 3:13:23 PM

What Pharma Can Learn from CX Leaders

Managing the customer experience (CX) is now established as a business practice at most companies. It goes by many names – Customer Experience Management ...

Reading time: 13 min
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Patient Experience, Patient Centricity, Best Practices
Sean McDade, PhD | May 14, 2019 4:58:52 PM

Webinar | 8 Lessons from 4000+ Patient Conversations: How Patient Support Programs Drive Adherence With Real-Time Listening

Patient Services are a critical aspect of the patient experience. Patients expect Pharma companies to offer services to help them access, afford and understand ...

Reading time: 2 min
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Patient Experience, Patient Services, Webinar
Eric Marturano | Apr 24, 2019 10:56:17 AM

Are You Treating Your Patients As Partners?

Last week, many of us at PeopleMetrics attended the 17th Annual eyeforpharma Philadelphia conference at the Pennsylvania Convention Center – right down the ...

Reading time: 5 min
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Program Design, Event Coverage, Patient Centricity
Kirk Lohbauer | Apr 11, 2019 10:02:19 AM

Pharmaceutical Patients Expect a Better Experience – Know How To Design it Properly

A few weeks ago, CX experts in the pharmaceutical and life sciences space gathered at PanAgora Pharma's 6th Annual Pharma CX Summit in Summit, New Jersey to ...

Reading time: 8 min
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Touchpoint Mapping, Program Adoption, Program Design
Matt Salvetti | Mar 19, 2019 9:20:39 AM

5 Things to Look for in a Real-Time Patient Feedback Partner

Building out a robust patient services program is a huge investment for any pharmaceutical company looking to support their patients throughout their treatment ...

Reading time: 9 min
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Real-Time Feedback Partners, Feedback Measurement, Healthcare Expertise
Matt Salvetti | Feb 18, 2019 12:47:44 PM

5 Key Players on a Patient Experience (PX) Feedback Team

So you’ve bought into the value of a real-time patient feedback program. You understand the what and the how: What is a real-time patient feedback program What ...

Reading time: 6 min
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Program Adoption, Key Stakeholders, Governance Model
Matt Salvetti | Jan 25, 2019 11:37:13 AM

The Most Effective Way To Collect Patient Feedback

Real-time Voice of the Patient programs provide pharmaceutical patient services teams a lens into the thoughts and sentiment of their patients. Although the ...

Reading time: 16 min
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Survey Design, Feedback Collection, Use Cases