B2B Client Experience

You’ve asked your customers the right questions. You know your score. You understand the “why.” You’re sharing what you learn with your teams.

By now, you’ve built a solid NPS foundation: you’re asking the right customers, at the right time, with a survey designed to give you more than just a number.

You’ve designed your NPS survey. You’re asking the right customers, at the right time, in the right way.

Now that you know what NPS is (and what it isn’t) let’s get practical.

Why the most popular customer loyalty metric still matters and how to use it the right way