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Insurance Case Studies

 

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Protective Life

Annuity Advisory Board

PeopleMetrics' development of a customer advisory board allowed Protective to test several new products and services by its key audiences - its own annuity customers.

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MetLife

Understanding the Broker Experience

MetLife used insights from a research study to expand broker relationships, improve turnaround times, and streamline service and communications with brokers.

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MetLife

Effectively Introducing a New Product

MetLife used a panel to identify several positives of their new product, as well as some negatives, to improve the initial roll out and make the program more desirable to potential customers.

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Mutual of Omaha

A B2B Customer Advisory Board

Mutual of Omaha used results from a Customer Advisory Board to update their employer portal, improve billing and claims processes, and test perceptions of new products and services.

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Mutual of Omaha

Improving "Excellent Implementations"

Mutual of Omaha established a baseline for its implementation satisfaction research, pinpointing changes throughout all of their customer touchpoints and improving its already excellent implementation reputation. 

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Mutual of Omaha

Discovering the "Why" Behind Customer Attrition

Mutual of Omaha discovered the most important factors to those who renewed and those who discontinued business with the company, uncovering the "Why" behind customer attrition and how to best influence persistency.

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PeopleMetrics helps activate insights to improve the customer experience and answer important questions using strategic market research. Our approach is full-service, from study/program design, to fielding and analysis & reporting.  We partner with clients by committing senior level customer experience and research professionals in every relationship.

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