2009 Most Engaged Customers - Industry Studies
The PeopleMetrics Most Engaged Customers Study is the first study of its kind to identify service industry and B2B companies that excel at engaging customers and clients – creating customers who are loyal, passionate advocates for the brand. The 2009 study ranks over 80 brands based on feedback from 20,000+ consumers according to Customer Engagement levels across the following seven sectors (for a complete list of the organizations included in each sector, please click on the links below):
The study highlights the strategies that winning organizations employ to create high levels of Customer Engagement and also measures the behaviors that engaged and disengaged customers display such as: recommendations, web purchases, negative word-of-mouth, complaints and compliments, loyalty program membership, etc.
Please contact us if you have interest in any of the following:
- Purchasing the 2009 Most Engaged Customers Study Report: A full report of the findings from the 2009 study is contained in a detailed report. The report identifies the strategies of the winning organizations in our study and provides guidelines and action steps any organization can take to forge higher levels of Customer Engagement. In addition, appendices containing industry-specific information are also available. The full report is available for a charge of $1,250. Click here for details.
- Accessing the 2009 Most Engaged Customers Study Executive Summary: A short summary of the main findings and implications of the study is available free of charge. Click here for details.
- Accessing the 2009 Most Engaged Customers Study Industry Snapshots: Individual snapshots of the findings for each of the major sectors included in the 2009 study are also available for a charge of $500. Click here for details.
- Registering for the 2010 Most Engaged Customers Study: Administration will take place this Fall and results will be available in January 2010. For the 2010 study, companies/brands will have the option to increase their own customer sample thus providing additional opportunities for analyses and comparisons.
|
