2010 Most Engaged Customers - Service Industry Study

The PeopleMetrics Most Engaged Customers Study is the first study of its kind to identify Services companies that excel at engaging customers and clients - creating loyal, passionate advocates for the brand. The 2010 study ranks over 70 brands based on feedback from 20,000+ consumers according to Customer Engagement levels across the following 13 sectors (for a complete list of the organizations included in each sector, please click on the links below):

• -   Apparel, Accessories and Footwear
  
• -   Business-to-Business (Professional Services, Insurance, Telecommunications)
  
• -   Cable and Satellite TV
  
• -   Consumer Insurance Providers
  
• -   Department Stores
  
• -   Discount Retailers
  
• -   Electronics Retailers
  
• -   eRetailers
  
• -   Luxury Retail and Hospitality Providers
  
• -   Restaurants
  
• -   Specialty and Household Furnishings
  
• -   Supermarkets
  
• -   Wireless Phone Providers
  

From 2008 to 2010 the Most Engaged Customers study saw an eight point drop in Customer Engagement. Similar to the "reset" in the economy and stock market, it appears that Engagement levels have also been reset. But for those companies who are pursuing the love of their customers, the rewards are great - resulting in customers more likely to recommend, visit and purchase and say they will be returning in the future. This report is a roadmap that can guide you to reach their levels of success.

The study highlights winning organizations based on levels of Customer Engagement. Please contact us if you have interest in learning more about the 2010 Most Engaged Customers Study.