Gen Z and Millennials make real-time decisions in digital-first spaces like TikTok, Venmo, Instagram, and AI tools. If your brand...
Gen Z and Millennials are reshaping the economy, culture, and brand expectations. Learn what sets them apart and how to meet them...
Waymo’s self-driving fleet now outpaces Lyft in San Francisco—proof that intelligent systems can outperform massive human...
Thinking about tying compensation to customer survey scores? It can drive results—but only if done right. Learn what works, what...
Explore PeopleMetrics’ complete 10-part series on survey fraud and data integrity—from a $10M scandal to AI-generated responses,...
This 10th and final post in our data integrity series confronts a critical truth: Market research is at a crossroads. The $10M...
Synthetic data isn’t fraud—it’s a tool. When built on verified human feedback, it can enhance research and CX. But if based on...
The true cost of bad data isn’t just wasted money—it’s lost trust, missed opportunities, and strategic failure. The Op4G/Slice...
The Op4G/Slice fraud case exposed the dark side of online survey panels—$10 million in fake data. Learn the critical questions to...
