Gen Next: Winning the Future Market Article #7: The Future Is Human: Why Soft Skills Matter More Than Ever
Even in an AI-driven world, Gen Z and Millennials crave emotional connection. They value empathy over efficiency, real...
Gen Next: Winning the Future Market Article #6: They’re Learning Machines: Why Gen Z and Millennials Are Always Leveling Up (And Expect You to Help)
Gen Z and Millennials are self-taught, always learning, and expect the brands they engage with to help them grow. For them,...
Gen Next: Winning the Future Market Article #5: The Purpose Principle: Why Meaning Is the New Metric
For Gen Z and Millennials, purpose isn’t optional—it’s how they decide where to work, what to buy, and who to support. If your...
Gen Next: Winning the Future Market Article #4: What Gen Z and Millennials Expect from Leadership (And Why Most Managers Are Failing)
Gen Z and Millennials are redefining leadership, prioritizing mentorship, meaning, and emotional connection over hierarchy. Here’s...
Gen Next: Winning the Future Market Article #3: The Trifecta of Loyalty for Gen Z/Millennials: Money, Meaning, and Mental Health
Gen Z and Millennials crave more than perks—they want financial fairness, real purpose, and mental health support. Learn what...
Gen Next: Winning the Future Market Article #2: From TikTok to Venmo: Where the Next Generation of Consumers Live (and Decide)
Gen Z and Millennials make real-time decisions in digital-first spaces like TikTok, Venmo, Instagram, and AI tools. If your brand...
Gen Next: Winning the Future Market Article #1: What Gen Z and Millennials Really Want and Why It’s Different Than You Think!
Gen Z and Millennials are reshaping the economy, culture, and brand expectations. Learn what sets them apart and how to meet them...
Waymo, Lyft, and What They Signal for the Future of Market Research
Waymo’s self-driving fleet now outpaces Lyft in San Francisco—proof that intelligent systems can outperform massive human...
Tying Compensation to Survey Results: What We've Learned Over the Years
Thinking about tying compensation to customer survey scores? It can drive results—but only if done right. Learn what works, what...