The New Battle for Data Integrity in Market Research: What to Do If You Have To Use Third-Party Sample Providers
The Op4G/Slice fraud case exposed the dark side of online survey panels—$10 million in fake data. Learn the critical questions to...
The New Battle for Data Integrity in Market Research: Real CX Data from Real Customers (Your Secret Weapon Against Fraud)
Discover why Customer Experience (CX) feedback is one of the safest, most reliable sources of research data, free from the risks...
The New Battle for Data Integrity in Market Research: Custom Research Panels — How They Work and Why They Matter
Discover how custom research panels can transform market research, ensuring data quality, speed, cost savings, and stakeholder...
The New Battle for Data Integrity in Market Research: The Traditional Online Panel Model Is Breaking Down
The indictment of Op4G and Slice reveals deeper issues with traditional online panels — exposing how flawed sourcing, overuse, and...
The New Battle for Data Integrity in Market Research: Why Fraud Detection Systems Are Failing (And Will Get Worse)
The $10M fraud scheme involving Op4G and Slice revealed how outdated detection methods fail. Discover why AI-driven survey fraud...
The New Battle for Data Integrity in Market Research: What AI Survey Fraud Actually Looks Like — And Why It’s So Hard to Detect
AI-generated survey fraud is here — and it’s smarter than ever. Learn how it evades detection and why human verification is the...
The New Battle for Data Integrity in Market Research: The $10M Fraud Case Is Just the Tip of the Iceberg
A $10M fraud case exposes deep vulnerabilities in market research data integrity — and it's just the beginning. Learn why...
Reflections on Revisiting Listen or Die in the Age of AI
How AI is revolutionizing Voice of Customer programs while core listening principles remain unchanged—exploring AI-powered...