Posts about market-research

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Sean McDade, PhD | Dec 1, 2021

Lots of Exciting News!

This has been a big week at PeopleMetrics. In case you did not hear, I launched my second book called Pharma Customer Experience (CLICK TO VIEW ON AMAZON) on ...

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Customer Experience, Market Research, VoC
PeopleMetrics | Nov 9, 2021

3 Ways to Align Customer Experience & Market Research

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. These programs often have shared ...

Reading time: 44 min
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Customer Experience, Market Research, Survey Design, PeopleMetrics LIVE, VoC
PeopleMetrics | Nov 4, 2020

WATCH NOW: Is Voice of Customer (VoC) The Same As Market Research? | PeopleMetrics LIVE!

  Is Voice of Customer (VoC) The Same As Market Research? What is the difference between Voice of Customer (VoC) and Market Research? Do you need both? How can ...

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Customer Experience, Market Research, PeopleMetrics LIVE
Sean McDade, PhD | Sep 24, 2018

VoC Is Not The Same Thing As Market Research, But They're Converging

The following is an excerpt from Listen Or Die by Sean McDade, PhD. Market research was developed a century ago to measure the effectiveness of advertisements ...

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Voice of the Customer, Market Research, Listen or Die
Sean McDade, PhD | Apr 9, 2018

#CXSecrets: Use Your VoC Program to Quickly Answer Strategic Market Research Questions

Do you know any CX professionals who started out in market research? Chances are you probably know someone; and if you don't, look no further! Like many of my ...

Reading time: 7 min
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CX Secrets, Voice of Customer, Market Research