Closing the Loop: The Most Important (and Most Ignored) Part of NPS
Closing the loop is where NPS programs go from foundational to elite. Learn how to follow up with customers, fix root causes, and...
How to Share NPS Results So People Actually Care
Sharing NPS results shouldn’t stop at a score. Learn how to turn customer feedback into stories your teams understand, trust, and...
Unlock the ‘Why’: How to Use Open-Ended Feedback and Driver Analysis to Make NPS Actionable
The NPS score is just the start. Learn how to capture the “why” behind customer feedback, analyze open-ended responses, and...
How to Run an NPS Survey That Actually Works
Learn how to design and run an NPS survey that delivers meaningful, actionable insights, not just a score. Timing, sampling, and...
What NPS Is (And What It Isn’t)
Net Promoter Score is one of the most widely used—and misunderstood—customer loyalty metrics. In this article, we break down what...
Gen Next: Winning the Future Market: The Complete Series
The complete Gen Next: Winning the Future Market series—9 research-backed articles on how Gen Z and Millennials are reshaping...
Gen Next: Winning the Future Market Article #9: The Experience Generation: What Gen Z and Millennials Expect (That Most Brands and Employers Still Don’t Get)
Gen Z and Millennials aren’t the future—they’re the now. From real-time decisions to emotional ROI, financial stress, and...
Gen Next: Winning the Future Market Article #8: Economic Anxiety Is Real: What Financial Insecurity Means for Engagement, Retention, and Brand Trust
Gen Z and Millennials may seem confident, but many are quietly burdened by financial stress. Nearly half live paycheck to...
Gen Next: Winning the Future Market Article #7: The Future Is Human: Why Soft Skills Matter More Than Ever
Even in an AI-driven world, Gen Z and Millennials crave emotional connection. They value empathy over efficiency, real...